Grazie a Giovanni Scrofani, scopro un articolo un pò “filosofico” che propone un’interessantissima riflessione sulle differenze tra community online e social media, termini semanticamente tanto prossimi, da essere spesso confusi tra loro.

Secondo l’autore, Ben Works, una community online, nella sua essenza, non è altro che…

a collection of people with a common interest, or set of values. They meet online to think and share together. It could be for moral support (a community of military moms), or it could be a group of digital gaming fanboys. Or it could be a bunch of people who like the idea of being completely anonymous online.

Mentre il “Social Media” nella propria accezione più pura sarebbe…

a digital platform that allows real people to socialize with each other in a digital way. These folks create media (messages) that can be disseminated to others in the community or beyond. So in this definition, there is a tie-in with online communities: social media is a platform in which to build an online community off of.

Niente male anche la conclusione sui diversi obiettivi di Community Manager e Social Media Manager

social media managers are first and foremost interested in brand equity and usually that means selling more stuff. Online community managers, on the other hand, are interested in building relationships – stronger ties amongst their community members.

Credo che la “questione” meriti un approfondimento. Mi piacerebbe sapere come la pensate e… discutiamone insieme.